Founder
Yasemin Ela Goktepe
Yasemin Ela Goktepe is the founder of Yasemin&Co., a fashion strategy advisory focused on pricing, positioning, and marketing optimization for emerging and high-end luxury brands.
Yasemin studies Economics at New York University, with a minor in Business Studies at Stern. Her current NYU Dean's Undergraduate Research Fund work examines pricing power and consumer demand in luxury versus fast fashion, using economic frameworks such as price elasticity and Veblen effects.
Raised through the arts and trained in classical piano at Interlochen Arts Academy, Yasemin brings a refined creative lens to commercial strategy. Her work connects beauty, discipline, and economic analysis to help luxury brands become more focused, elevated, and strategically precise.
